Plan Ledger DOL Form 5500 · updated monthly

What If Media Group, LLC401(k)

WHAT IF MEDIA GROUP, LLC PROFIT SHARING PLAN · FORT LEE, NJ · plan year 2024

Reported admin expense ratio · 2024
0.67%

Peer grade: B · admin costs + employer contributions vs same-size plans · how grading works

What If Media Group, LLC reported $93,020 in plan administrative expenses for 2024: 0.67% of average plan assets, higher than ~90% of peers. Employer contributions averaged $5,577 per active participant. This ratio covers administrative expenses reported on the plan's Schedule H only; fund-level expense ratios are not included in public structured data — see methodology.

Across the 2 years on file its reported administrative ratio rose from 0.61% to 0.67%. The plan sits in the $10M–$50M size bracket, benchmarked here against 27,838 comparable plans and shown alongside other professional & technical services employers. By assets it is among the smaller plans on file in New Jersey (1,210th of 2,419), and 6,406th of 11,654 in professional & technical services. In 2024, employees put in $1.92 for every $1.00 the employer contributed; active participation has shrunk from 186 to 157 since 2022.

Plan summary
Net assets, end of year$15,736,827
Participants with balances169
Active participants157
Employer contributions$875,534
Employee contributions$1,684,586
Employer contribution per active participant$5,577
Average account balance$93,117
Benefits paid to participants$921,416
Plan auditUnmodified (clean) audit opinion
AuditorCROWE LLP
Plan history3
Yearassets · accounts · employer contribution
2024$15.7M · 169 accts · $876K emplr
2023$11.9M · 170 accts · $817K emplr
2022$7.7M · 155 accts · $787K emplr
Administrative expenses, itemized · 2024
Recordkeeping & contract admin$93,020
Total administrative$93,020
The What If Media Group, LLC 401(k) match · 2024
Employer contribution per active participant$5,577
Median for plans this size$2,416
2024$5,577 per active participant
2023$4,641 per active participant
2022$4,232 per active participant

What If Media Group, LLC's 2024 employer contribution ran above the $2,416 median for plans its size, placing it in the top quarter of its peers. Filings report dollars actually contributed, not the match formula; the formula itself (for example, 50% of the first 6% of pay) lives in the plan's summary plan description from HR.

What these fees cost you

Annual cost at the plan's reported 2024 administrative ratio, against the median plan its size; fund expense ratios are extra. Compare any plan.

Service providers · 20244
PRINCIPAL LIFE INSURANCE COMPANY · Contract administrator · Loan processing$89,023
ORENDA RETIREMENT LLC · Contract administrator · Other services$3,996
FEDERATED SECURITIES INC. · Other servicesindirect comp
WILSHIRE ADVISORS LLC · Investment advisory (plan)indirect comp

Compensation shown is direct payments from plan assets reported on Schedule C. Providers paid through fund revenue-sharing appear as indirect.

Administrative cost history3
2024$93,020 · 0.67%
2023$62,641 · 0.64%
2022$45,064 · 0.61%
Same employer
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Itc Infotech USA, Inc. NJ$16.7M · 0.05%
Msg Global Solutions, Inc. NJ$15.9M · 0.47%
Edmunds Govtech, Inc NJ$15.5M · 0.40%
Compas, Inc. NJ$15.4M · 0.39%
Rmx Bsl LLC NJ$15.4M · 0.01%

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Source: U.S. Department of Labor, Form 5500 series, EIN 832992724 · Verify on EFAST2 · Amounts are as reported by the plan sponsor for the plan year shown.