Plan Ledger DOL Form 5500 · updated monthly

Serena & Lily, Inc.401(k)

SERENA & LILY, INC. 401(K) PLAN · SAUSALITO, CA · plan year 2024

Reported admin expense ratio · 2024
0.34%

Serena & Lily, Inc. reported $39,263 in plan administrative expenses for 2024: 0.34% of average plan assets, above the peer median. This ratio covers administrative expenses reported on the plan's Schedule H only; fund-level expense ratios are not included in public structured data — see methodology.

Across the 2 years on file its reported administrative ratio fell from 0.63% to 0.34%. The plan sits in the $10M–$50M size bracket, benchmarked here against 27,838 comparable plans and shown alongside other retail trade employers. By assets it is among the smaller plans on file in California (4,928th of 9,483), and the 2,232nd of 5,215 in retail trade. active participation has shrunk from 563 to 457 since 2022.

Plan summary
Net assets, end of year$12,274,909
Participants with balances479
Active participants457
Employer contributions—
Employee contributions$2,203,463
Employer contribution per active participant—
Average account balance$25,626
Benefits paid to participants$2,234,276
Plan auditUnmodified (clean) audit opinion
Plan history3
Yearassets · accounts · employer contribution
2024$12.3M · 479 accts
2023$10.6M · 554 accts · $19K emplr
2022$7.9M · 594 accts
Administrative expenses, itemized · 2024
Recordkeeping & contract admin$12,753
Investment management$26,510
Total administrative$39,263
What these fees cost you

Annual cost at the plan's reported 2024 administrative ratio, against the median plan its size; fund expense ratios are extra. Compare any plan.

Service providers · 20243
PORTICO WEALTH ADVISORS, LLC · Recordkeeping · Trustee$26,510
ADP, INC. · Loan processing · Recordkeeping$12,753
ADP BROKER-DEALERindirect comp

Compensation shown is direct payments from plan assets reported on Schedule C. Providers paid through fund revenue-sharing appear as indirect.

Recordkeeper by year2
2024ADP, PORTICO WEALTH ADVISORS, LLC
2023Newport (Ascensus)

This plan has changed recordkeepers within these filings. If you left Serena & Lily, Inc. before a switch, your account may sit at the earlier firm or in a rollover IRA. Looking for an account from a past job here? How to find an old 401(k).

Administrative cost history3
2024$39,263 · 0.34%
2023$67,721 · 0.73%
2022$48,591 · 0.63%
Same employer
Similar plansRetail Trade · California
Lumens, Inc. CA$12.5M · 0.60%
Commerce Media Holdings CA$12.4M · 0.12%
L.N. Curtis & Sons CA$12.1M · 0.05%
Road Runner Sports, Inc. CA$12.0M · 0.70%

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Source: U.S. Department of Labor, Form 5500 series, EIN 205856840 · Verify on EFAST2 · Amounts are as reported by the plan sponsor for the plan year shown.