Babylist, Inc.401(k)
BABYLIST 401(K) PLAN · EMERYVILLE, CA · plan year 2024
Peer grade: C+ · admin costs + employer contributions vs same-size plans · how grading works
Babylist, Inc. reported $98,439 in plan administrative expenses for 2024: 0.77% of average plan assets, higher than ~90% of peers. Employer contributions averaged $3,957 per active participant. This ratio covers administrative expenses reported on the plan's Schedule H only; fund-level expense ratios are not included in public structured data — see methodology.
Across the 2 years on file its reported administrative ratio fell from 1.00% to 0.77%. The plan sits in the $10M–$50M size bracket, benchmarked here against 27,838 comparable plans and shown alongside other retail trade employers. By assets it is the 4,200th-largest of 9,483 plans among California employers on file, and the 1,797th of 5,215 in retail trade. In 2024, employees put in $2.65 for every $1.00 the employer contributed; active participation has grown from 151 to 297 since 2022.
Babylist, Inc.'s 2024 employer contribution ran above the $2,416 median for plans its size. Filings report dollars actually contributed, not the match formula; the formula itself (for example, 50% of the first 6% of pay) lives in the plan's summary plan description from HR.
Annual cost at the plan's reported 2024 administrative ratio, against the median plan its size; fund expense ratios are extra. Compare any plan.
Compensation shown is direct payments from plan assets reported on Schedule C. Providers paid through fund revenue-sharing appear as indirect.
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Source: U.S. Department of Labor, Form 5500 series, EIN 453767218 · Verify on EFAST2 · Amounts are as reported by the plan sponsor for the plan year shown.