Plan Ledger DOL Form 5500 · updated monthly

Altern Marketing, LLC401(k)

GOLDEN HIPPO RETIREMENT PLAN · WOODLAND HILLS, CA · plan year 2024

Reported admin expense ratio · 2024
0.53%

Peer grade: C · admin costs + employer contributions vs same-size plans · how grading works

Altern Marketing, LLC reported $184,900 in plan administrative expenses for 2024: 0.53% of average plan assets, higher than ~75% of peers. Employer contributions averaged $1,652 per active participant. This ratio covers administrative expenses reported on the plan's Schedule H only; fund-level expense ratios are not included in public structured data — see methodology.

Across the 2 years on file its reported administrative ratio fell from 0.69% to 0.53%. The plan sits in the $10M–$50M size bracket, benchmarked here against 27,838 comparable plans and shown alongside other retail trade employers. By assets it is the 2,091st-largest of 9,483 plans among California employers on file, and the 770th of 5,215 in retail trade. In 2024, employees put in $2.41 for every $1.00 the employer contributed; active participation has grown from 1,008 to 1,611 since 2022.

Plan summary
Net assets, end of year$40,923,673
Participants with balances1,872
Active participants1,611
Employer contributions$2,661,540
Employee contributions$6,418,701
Employer contribution per active participant$1,652
Average account balance$21,861
Benefits paid to participants$2,515,015
Plan auditUnmodified (clean) audit opinion
Plan history3
Yearassets · accounts · employer contribution
2024$40.9M · 1,872 accts · $2.7M emplr
2023$29.3M · 1,464 accts · $2.0M emplr
2022$20.1M · 1,231 accts · $1.7M emplr
Administrative expenses, itemized · 2024
Recordkeeping & contract admin$130,940
Investment management$53,960
Total administrative$184,900
The Altern Marketing, LLC 401(k) match · 2024
Employer contribution per active participant$1,652
Median for plans this size$2,416
2024$1,652 per active participant
2023$1,494 per active participant
2022$1,665 per active participant

Altern Marketing, LLC's 2024 employer contribution ran below the $2,416 median for plans its size. Filings report dollars actually contributed, not the match formula; the formula itself (for example, 50% of the first 6% of pay) lives in the plan's summary plan description from HR.

What these fees cost you

Annual cost at the plan's reported 2024 administrative ratio, against the median plan its size; fund expense ratios are extra. Compare any plan.

Service providers · 20242
FIDELITY INVESTMENTS INSTITUTIONAL · Loan processing$130,940
WORLD INVESTMENT ADVISORS LLC · Investment advisory (plan)$53,960

Compensation shown is direct payments from plan assets reported on Schedule C. Providers paid through fund revenue-sharing appear as indirect.

Administrative cost history3
2024$184,900 · 0.53%
2023$157,673 · 0.64%
2022$141,692 · 0.69%
Same employer
Similar plansRetail Trade · California
Del Grande Dealer Group CA$43.8M · 0.37%
Pivot Interiors, Inc. CA$42.2M · 0.11%
Hot Topic, Inc. CA$41.9M · 0.54%
Ruggeri-Jensen-Azar CA$41.3M · 0.32%

Why are you looking at this plan?

Compare

Source: U.S. Department of Labor, Form 5500 series, EIN 275077031 · Verify on EFAST2 · Amounts are as reported by the plan sponsor for the plan year shown.