Advertise Purple, Inc.401(k)
ADVERTISE PURPLE, INC. RETIREMENT PLAN AND TRUST · SANTA MONICA, CA · plan year 2024
Peer grade: B · admin costs + employer contributions vs same-size plans · how grading works
Advertise Purple, Inc. reported $42,274 in plan administrative expenses for 2024: 1.00% of average plan assets, higher than ~75% of peers. Employer contributions averaged $4,021 per active participant. This ratio covers administrative expenses reported on the plan's Schedule H only; fund-level expense ratios are not included in public structured data — see methodology.
Across the 2 years on file its reported administrative ratio fell from 1.30% to 1.00%. The plan sits in the $1M–$10M size bracket, benchmarked here against 18,840 comparable plans and shown alongside other professional & technical services employers. By assets it is among the smaller plans on file in California (7,101st of 9,483), and 9,917th of 11,654 in professional & technical services. In 2024, employees put in $1.37 for every $1.00 the employer contributed; active participation has shrunk from 168 to 82 since 2022.
Advertise Purple, Inc.'s 2024 employer contribution ran above the $1,313 median for plans its size, placing it in the top quarter of its peers. Filings report dollars actually contributed, not the match formula; the formula itself (for example, 50% of the first 6% of pay) lives in the plan's summary plan description from HR.
Annual cost at the plan's reported 2024 administrative ratio, against the median plan its size; fund expense ratios are extra. Compare any plan.
Compensation shown is direct payments from plan assets reported on Schedule C. Providers paid through fund revenue-sharing appear as indirect.
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Source: U.S. Department of Labor, Form 5500 series, EIN 454233482 · Verify on EFAST2 · Amounts are as reported by the plan sponsor for the plan year shown.